Through interviews with managers, we discovered that over 70% of their time was spent on email, responding to brand requests (RFPs) for campaigns with very specific criteria (age, location, content type, etc.).

The process was manual and slow:

Searching their own roster (or a colleague’s) for a creator that matched.

Taking screenshots of social media metrics.

Writing a persuasive, quick, and data-backed email.

This workflow could take more than 20 minutes per proposal, and response time was critical when competing with others.

‍

‍

Our goal was to reduce response time and simplify data gathering. To achieve this, we needed to:

Automate the collection of creator data to send to brands

Improve search efficiency

Enable collaboration between managers

‍

We developed a Chrome extension that, without leaving your email, allowed managers to:

Search and filter creators directly from their inbox.

Insert creator metrics into Gmail within seconds, with a professional design and editable.

We introduced the concept of Embeds, offering two levels of information: Basic and Detailed. And over time, options such as bio, media kits, links, etc have been added.

The data was pulled in real time from Instagram, TikTok, and YouTube, eliminating the need for screenshots.

Note: We also developed filters and global search on the main platform, but this case study focuses on the extension.

‍