Managers needed visually professional and customized materials to present creators during the more advanced stages of negotiation. Until then, there was no structured way to showcase metrics, content, and key data in an adaptable format.

Create a shareable asset for key moments in advanced negotiations.

Include basic information, metrics, and content examples.

Maintain a clear and editable visual experience.

An initial "Media Pack" was designed and validated. While early feedback was positive, usage was lower than expected: managers used it as an internal dashboard, but rarely shared it externally.

New interviews revealed that they needed control over which data to share, depending on the brand and stage of the negotiation.

Inspired by Notion, we redesigned the product as an editable Media Kit:

Managers could select data modules per creator.

Each kit adapted to the context without losing visual quality.
Clear separation between the internal Dashboard and the shared Media Kit.

The new version was tested with selected agencies before the global rollout.

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