Managers needed to share creator lists with brands, whether it was their personal list, the agency’s roster, or themed lists.

However, they were using external tools like Excel or Airtable, which required manual updates, lacked collaboration features, and weren’t visually appealing.

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Centralize list creation and management within Foam

Keep social metrics automatically up to date

Improve presentation quality for brands

Enable collaboration between managers

Based on the insights gathered during the research phase, we defined the key features the new Talent Playlists tool needed to address the managers’ real needs:

List management by type: Personal, Agency and collaborative lists

Essential information for each creator, and possibility to add notes per talent

Multiple display modes: list view and a visual content view

Flexibility in list creation and collaboration with teammates (and create based in filters)

Tracking and analytics for list views

Profesional design